Do External Links Increase Trustworthiness?

Post the medic update in August 2018, a lot of webmasters and SEOs started focussing more on Google’s E-A-T (now E-E-A-T) guidelines. If you are new to this, E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. In this post, we will talk about trustworthiness and how it can be improved. What is Trustworthiness? When you …

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Shopify SEO Case Study

Read how I was able to increase sales for an e-commerce Shopify-based website.

does google sandbox exist

Does Google Sandbox Exist? Here’s What My Test Says

This post is about the existence of Google Sandbox. I have done a small test which tells me whether Google Sandbox exists in 2020. What is Google Sandbox? There is still a belief in the SEO world that Google does not rank new domains. This means that you have to wait for a few months …

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Should Homepage Rank For Multiple Keywords

Should Your HomePage Rank For Multiple Keywords?

One very common mistake that website owners make is to try and rank the homepage for informational and transactional queries. This might help from a ranking point of view but might not help in terms of conversions. Whenever someone searches using a query on Google, the person is expecting a page that is about the …

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Google Update November 8-9 2019

There seems to be a Google update happening again. This one is not announced by Google and webmasters are relating it to the Bert update. I personally have not seen any major changes on my field sites but many people are complaining about crappy websites ranking high. Below are some screenshots taken from popular webmaster …

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